PPC is a great way to drive sales and leads with the jobfox.com Affiliate program. Although the market does seem saturated, many of the general words cost roughly .18 to .30 per click which is amazingly cheap compared to most niches. When you consider those costs for general terms and then look at the long tail phrases your CPC goes down substantially. Here are a few ways to go about finding some of the keywords that you may want to try and that may be more cost effective for you.

Jobs
Geotarget. Because Jobfox offers jobs in a specific market and because people may mostly be looking for local jobs, why not go for long tail terms and only geotarget those markets? Here are a few examples of keyword phrases from general to longtail for geotargetting.

• Jobs > Marketing Jobs > Marketing Jobs Atlanta > Director of Marketing Atlanta.
• Executive Jobs > 100K VP Jobs > 100K+ VP Jobs Denver > VP of Marketing Jobs in Denver.
• Sales Jobs > Sales Manager Jobs > Newspaper Sales Manager Jobs Washington D.C.

Negative Terms. It is important to also use an extensive negative list so you can help to prevent employers or people who are looking for training or schools from clicking on your ads. Here are some negative terms you may want to include:

Candidates, Resumes, Schools, Tests, and city names that are not close enough to the city which you are targeting.

Resumes.
Resumes can be a very profitable way to do PPC marketing for the jobfox.com Affiliate program. The main thing you will want to try to remember is that you want to narrow the searches down to people looking for resume writing services and not the people who are set on writing resumes themselves. One way to do this is with a strong negative keyword list which may contain terms like samples, templates, examples, free, internships, part time, courses, etc… What you don’t want to do though is to negate terms that are in your keyword list so use caution with some of them.

Direct Linking Vs. Linking To Your Own Site.
The Jobfox.com Affiliate program does not encourage direct to merchant linking. The reason we do not encourage is that PPC is a great way to build traffic and brand loyalty to your own site. You are paying for this traffic and should be able to build your own brand as well. Because we do not allow any trademark bidding you can build your own brand off of the general terms and then have a newsletter list where you can constantly remarket back to your own website visitors. Not only does this build a potential constant revenue stream for you but you’ll also be able to promote complimentary products. This may allow you to make multiple sales off of the same visitor instead of just a one time commission.

Jobfox.com is more than happy to help write content and copy with or for you. If you want control over the article though and are stuck with writers block, here are a few topics that you may want to use.

• Interview questions and answers.
• How to format your resume for a job.
• What to include in your cover letter.
• How to match your resume to a job description to help get it seen.
• How to dress for an interview.
• The different types of interviews and how to use them to your advantage.
• How you know when it’s the right time to change jobs.
• The benefits of a Job Matching site like Jobfox compared to a traditional online job board. (Please do not use our competitors names.)
• What to look for in a resume writing service.
• How to pick a company that is right for you and not just a job because you need one.

Job Matching, Not a Blind Job Search.
Jobfox.com takes a different approach than your traditional job boards. Not only do we not bombard job seekers with ads but we use a matching system similar to a dating site to help recommend job matches for them. Our job matching algorithm helps job seekers to find better and more relevant results without them having to search through a million listings. Because our employers and recruiters understand the process and see the value, many of them pay extra attention to the job seeker’s resumes that come from Jobfox.com because of the relevance from our job matching system.

Suppose your traffic isn’t satisfied or wants to see our entire jobs database, after they have completed their profile sign up they will have access to our database of jobs and are able to search in case there is one that the algorithm didn’t pull for them.

Breakthrough. - Not currently commissionable but can be what causes a conversion.
Jobfox.com offers a service called Breakthrough which helps your traffic discover the people within the company they want to work with. Breakthrough also helps your traffic connect with them via popular Social Media sites like Linked In. Not only can this better prepare your traffic for their interview by making researching the interviewers easier, but it can help them get their feet further into that company by knowing who to look for and may help them get an interview.

Professional Resume Writers.
Jobfox’s professional resume writing service is not only extremely selective on who we qualify to write resumes for our Job Seekers, but we also take extra care in matching the Job Seeker’s skills and industry experience to professional resume writers who have extensive experience within that particular Job Seeker’s niche. Jobfox.com also offers a satisfaction guarantee with edits and rewrites, although some restrictions do apply. One other selling point that many resume Customers enjoy is that we offer a bonus cover letter with every resume purchase.